FROM SEED TO SEWN

General Standard sets the standard for sustainable apparel. As a staple of the ethically conscious wardrobe, General Standard will help you look good while doing good. We believe that a simple tee can be revolutionary and we're proud of our process as we strive to reduce our carbon footprint.

GROWN

Sourced USA cotton is used to support American farmers.

KNIT

By increasing the efficiency of spinning, dyeing, and knitting we are able to contribute significantly to reducing CO2 emissions.

SEWN

Domestic sewing creates safe and equitable manufacturing jobs in our communities, and reduces CO2 emissions.